The company started its business by selling Basmati rice in Pakistan. Our brand Pari is by far the favourite basmati rice brand within this rice loving nation. Our company is committed to select only the finest basmati rice for our products. We do not compromise on quality and for that we have worked for years with the basmati farming community and select our grains from the various farmers providing us the quality we demand. We are a family business employing around 50 to 100 employees in Pakistan and are committed to sustain the legendary status of Pari Brand in Pakistan.