The KIMATSU-KBC GROUP was founded by Mr. MANOJ KUMAR MEHROTRA in the year 1998. The founder, having completed his Electronics Engineering from University as of Madras, India, served Philips and Toshiba JV for over 12 years as Head of operations in Marketing of Electronics & Home Appliances. He is also an MBA in Marketing Managment from world renowned Management Institute Jamanalal Bajaj Bombay, India.
Today KBC GROUP comprises of several Strategic Business Units operating in Manufacturing, Technology, Vendor Development, Marketing and Distribution of Home Appliances, Consumer electronics, Media & IT products besides other diversified fields such as Explosion proof Electrical products, ERP Solutions, Geo Systems, General Trading & Finance management.
We are in Home Appliances business since last 18 years and market the entire range of Appliances in our Brands KIMATSU & SOFFIA besides Manufacturing of Air Coolers, Desert Coolers & Small Kitchen Appliances. We also supply in OEM brands for our selected buyers on an exclusive basis, selected range of products in Consumer Electronics and Home Appliances.
Our Head Office is in India and Marketing office in Saudi Arabia & Dubai facilitates our distribution to other parts of Middle East and Africa with latest state-of-art facilities, most modern displays and consumer friendly atmosphere. We also source the appliances for large retail chain stores and distributors from World's top manufactures in Korea, Thailand, Turkey and China.

VISION: To offer millions of People all over Middle East, India & Africa reliable & innovative products with the Business Motto of Technologically advanced & Reliable products in Consumer Electronics and Appliances. We offer committed service to our partners and wish to be known for our professional management; having a motivated team of Managers & Top Marketing professionals.
Armed with our core competence in marketing, technology, management and customer relationships, we wish to work towards excellence in Home Appliances and offer our well diversified product range and services as our major strength.
Considering the opportunities thrown up in the Gulf region in general and the Kingdom of Saudi Arabia in particular, our future philosophy for the fast track growth will depend heavily on Joint Venture with partners of high standing and business ethics.
All our products come from ISO 9000 & SIGMA SIX Certified companies. While optimizing financial results for the organization, we ensure that citizens of Saudi Arabia & Middle East, our valued customers, get the best value for their money.
Every successful business hinges on the Human Resource of the organization. Unless, employees are cut out for their jobs, aptly honed in technical and management skills, the cutting edge will be blunt in no time. The process of inducting locally available skills at various levels is also very much a part of our management philosophy.