CL recognizes that the cooler market serves many activities, many consumers and many channels have built the broadest line in the industry. The fact is, CL products are in demand for a wide rang of activities-hunting and fishing, camping and hiking, tailing and team sports, lunch at the office and hydration at the worksite. And the company has consistently responded by providing the widest possible assortment of products,designed to serve the widest possible assortment of consumers' needs and expectations.