We have immense pleasure to introduce ourselves as a leading group engaged in manufacturing/marketing of Toffee Bars, Jelly Products, and Confectionery Products like Candies, Toffees, Lollies and Pillow Pack, Eclairs etc. under vast experience of group promoter Jagdish Thakkar with co-support of his son Ritesh Thakkar. Jagdish Thakkar, the pioneer of this group started his career in the year 1965 & joined as sales representative in a confectionery manufacturing unit based in Mumbai. After achieving practical experience of 10 years in marketing in Western & Northern states of India he joined as a partner in "SIMCO FOOD PRODUCTS" - Ahmedabad & entered into his own manufactturing business in the year 1978. under strength of his thorough marketing experience he could develop market of his own products successfully. Jagdish Thakkar, a life member of Ahmedabad Management Association has organized & conducted many seminars especially meant for marketing & distribution. He has also done case study on marketing & distribution set up of various FMCG products. He is also awarded for his valued presentation on marketing of Confectionery / FMCG products. Ritesh Thakkar - the co-promoter of this group is a post graduate Diploma holder in marketing & administration. Under strength of his academic qualifications & practical experience he provides remarkable share in management & administration of group establishment. Initally, under guidance of Jagdish Thakkar, the mother unit of this group was established as M/s. Michi&＃039;s Food Products (Proprietary Concern) in the year 1985 at C.T.M. Amraiwadi, Ahmedabad. Keeping in view traditional "MITHAI" taste of Indian society, Ritesh Thakkar introduced a new concept of Dry Fruit Toffee Bar with modern packing in Box Fold with outer sleeves & Flow Wrap Bars under brand name of "MICHI&＃039;s". Apart from all above facts, Ritesh Thakkar diverted his zeal in development of Jelly products. In teh year 2002 he engaged a contract manufacturing unit based at Jalgaon (M.H) for development of new concept of jelly slice in Pillow Packs under brand name of "BINI&＃039;S". This products was introduced in commercial Market for first time in country.