Established in 2007, Joyful Trading Store was situated near by Cheng Huang (City God)Temple , a downtown area with long history and profound culture of Shanghai. Each year, millions of tourists around world will attracted to visit, and thus became a famous senic spot at both home and abraod. In this area featured by frequent exchange between China and other countries around the world, both opportunity and challenge will be conspicuous, in pursuit of customer first, and quality foremost, this store has the responsiblity to spread the profound Chinese culture to international customer in the process of selling the products with traditional Chinese characteristic.