Launched in 2005, ItzCash Card Ltd., is India's first ever "Multi Purpose Prepaid Cash Card company" and the leader in this sector. Introduced by the highly diversified Essel Group - a business conglomerate, having businesses in Media and Entertainment, (Zee Network), Tourism and Amusement, (Essel world & Water Kingdom), Packaging, (Essel Propack), Publishing(DNA), and Satellite entertainment (Dish TV). ItzCash is another successful venture that has innovated the entire paradigm of payment solutions across the web and the mobile. ItzCash Card offers a portfolio of customized e-commerce and m-commerce solutions in the B2B & B2C space