introduce the person or company and give the reasons for the introduction if possible express the reason in terms of the readers interestIntroduce the person or company and give the reason(s) for the introduction. If possible, express the reasons in terms of the reader&＃039;s interest. In the business letter of introduction, give background information from your personal experience about the person, service, product, or company. Indicate any referral action you&＃039;ve taken, but avoid obligating the reader. Make it easy for the reader to make contact. Express appreciation for any courtesy shown to the person being introduced.