New Era Health Industry (Group) Co., Ltd., a hi-tech enterprise founded in 1995, is affiliated with China Energy Conservation and Environmental Protection Group. There are four subsidiaries and 31 branches under the Group that integrate raw material collection, research and development, manufacturing and marketing. Guided by the tenet of ?developing national industry and benefiting human health,? the Group is dedicated to advocating the food therapy culture and has developed Guozhen health foods and skincare products that are green and natural, benefiting millions of people.Zhong Jian International Company Limited is the international marketing management center set up by the Group in Hong Kong. Under the global brand-driven strategy and through the business pattern of direct selling, the company has brought to the international market excellent healthcare concepts as well as high quality products, and provided people with wonderful career opportunities. The company is implementing a global development strategy with focus on south-east Asia currently. The production base is located in Yantai Economic and Technological Development Zone of China. Occupying an area of 120,000sqm, the base has passed the certification of GMP, ISO9001, ISO14001, HACCP and the hygiene registration for exported food manufacturing. The company will continue to expand its production and become an advanced international production base in the years to come. Since 2005, owing to a good brand image and high quality product, the Group has been granted as the Sponsor for China Space, and Guozhen series health food has been honored as the Special Health Food for China Space. It is the only enterprise in the health product industry that has won these titles. At the 2010 Shanghai World Expo, Guozhen health products became the exclusive health food for aviation in the Space Home Pavilion.