We listen to our customers and we know that this market growth is due to an increased concern for health and the market acceptance of ?new? snack foods such as our Rice Crackers. Our product has attributes which match the growing health concerns of the market. Baked Rice Crackers are a snack food which has NO fat, NO cholesterol, and we make sure ours are made WITHOUT colours, chemicals, or preservatives. Our insistence on making Rice Crackers the old fashioned way is now back in vouge. Frankly, we never thought that quality was ever out of style.