Haier was incorporated in 1984, entrepreneurship in 26 years, insist on entrepreneurship and innovation spirit, create world famous brand from a shaky business has become a global collective small factory owns more than 70,000 employees, 2010 turnover 1357 billion yuan of globalization group company.
"Haier" has become the first brand for global white goods, and was Newsweek (Newsweek website named as the world top ten innovative company.
Haier to create the age of the Internet world famous brand.
The Internet age world famous brand is characteristic of can quickly meet the user's individualized demand, the enterprise needs to mass customization rather than mass manufacturing.
Haier seize Internet opportunities to solve this challenge, and actively explore practice "win-win" mode, single unity through "DaoSanJiao" organizational innovation and "end-to-end" independent operation body construction, realizes from "sell products" to "sell service" transition, create business of alienation, sustainable competitive advantage.
Leading the trend of development advantage - haier accumulative patent application 1 million multinomial, home appliance enterprise in China top, and take the lead to achieve the international standard of zero breakthrough.
Haier accumulative total has joined fifty-one international standard drafting, 27 a standard has promulgated.
Haier through standard output, driving the whole industry chain exports.