In Vietnam, people make handicraft works to meet their own needs. Their products are very skillful and sophisticated, even though they are farmers and do not specialize in handicrafts. From time to time, these products are designed more beautifully to meet customer satisfaction. These are not only sold in Vietnam but also exported to around the world. As the consequence of the vast number of people moving to other jobs, the handcraft villages are not successful as before. With the aim of keeping and expanding the Vietnamese culture, J.Handcraft, found by a group of family living in rural area of Vietnam, is entered society. The main duty of this brand is to design, create and produce the handcrafted goods contained Vietnamese heart and soul.