Patented ‘Talking’ golf hole set to help golf organisers make thousands of pounds from golf events Struggling to attract sponsors for your golf event? Not anymore! A "talking‟ golf hole, thought to be the first of its kind in the world, is set to invigorate charity, corporate and fundraising golf events worldwide. The Sound & Vision Brand Awareness Module (SAVBAM) is launched this year by UK-based Golf Hole Promotions Ltd. SAVBAM is a branded device which sits in the bottom of the hole. But the clever part is when a golfer‟s ball drops into the cup a sound bite of up to ten seconds duration is activated. This is a recording of the sponsor‟s message and can say anything – from speech to sound effect! Golf event organisers now have the opportunity to make thousands of pounds of additional sponsorship money that they never could before. Steve Howlett, the inventor behind the product and one of the UK‟s top golf event organisers, said: “Go to any golf event and you will be amazed at how many companies sponsor golf holes, usually at great expense and all they get is a little sign. “Sponsors are being charged an ever increasing amount of money for the traditional, but very tired, hole sponsorship formats – the options being flags or banners. What if their brand was actually in the golf hole delivering a clear message, both audio and visual every time the golfer holes out or retrieves their golf ball from the hole? “I believe that not only would this mean optimum impact for optimum return to the sponsor, but also unique theatre for the competitors – in a way that would surely bring added humour and fun to the day. A new and unique dimension that would have everyone talking – but more importantly remembering you, your event and your sponsors!”