GOLD is about a moment in time, about fashion, youth and courage. The brand stands for a time when quality and pride came first. GOLD is not intending to approach main stream clients never lining up to do it like everybody else.GOLD was founded in the vibrant Tel Aviv city in Israel. It’s about colors, great cut, fabulous fabrics courage and fun. In todays fashion where everything is common, where nothing seems personal or original anymore, GOLD offer girls fashion, a company which took chances and carved out a niche for itself in its field.Orit Fuchs, founder, is a creative, talented person, who worked for many years for a leading advertising company asan Art Director. Orit brought her experience, creativity and enthusiasm to a perfection to the fashion industry and wantedto come up with a more dynamic and imaginative line of clothing.Her open-minded broad stylistic freedom, she creates a line of clothing perfect for girls. Particularly for those who decideto express their individuality also by the way they dress.GOLD is a conceptual fashion: welcoming new things, listening to the intuition and being honest with oneself,and offering consumers a total look which reflects this concept.