For centuries, adventurers, explorers and ordinary people have searched for it.The early Spanish explorer, Ponce de Leon, led the first European expedition to what is now Florida in the hopes of finding the Fountain of Youth. The quest for this legendary paradise of youthful energy, health and beauty continues to fascinate the human spirit today. And Florida, as the home of Jeunesse, is once again in the forefront of this exploration for youth-enhancing solutions. This mystical fountain of youth is a symbol of the desire to remain young. Jeunesse was founded to provide a comprehensive anti-aging product offering of youthful innovations, comprised of both nutritional and skin care products.Even the name Jeunesse evokes a powerful symbolism of this anti-aging mission since the meaning of this corporate name is youth. The timing of the market demand for this product category has never been better. In fact, the term marketing trend cannot even be used any longer to describe this consumer driven market. The expansion of an aging population in tandem with a parallel explosion in the anti-aging industry has created one of the most significant social and economic megatrends in the world today. This market demand will never diminish. The practical meaning of this massive consumer driven marketing force is a huge business opportunity for the Jeunesse team. Megatrend means mega-business. Plain, simple and powerful!