Genuine Medica Pvt Ltd was incorporated in 1998 with the objective of providing high end medical devices such that these are usable for rendering medical assistance to the under-served segments of society. The organization was purposely formed with innovation at its heart and the vision of becoming a leading enterprise in sourcing and marketing products which are world class, yet ensure that the cost of use of such high end products is brought down significantly for the target segments.
In addition, the presence of a huge demand supply gap and huge mismatch of affordable health care in the domestic and international markets has prompted the promoters to venture into specific product areas. The company has a primary objective of being engaged in the healthcare sector with focus on innovating, sourcing and marketing medical equipments. Specific areas being targeted are the fields covering various specialties such as minimal access, urology, gynaecology, thorasic surgery, Orthopedics and other large volume general medical equipmentss.