Galanz Group is a world-class enterprise with the target of building “a centennial enterprise and global brand” and has globally leading R&D centers of microwave oven, air conditioners and household appliances in Shunde and Zhongshan, Guangdong. It has 13 subsidiaries in headquarter, 52 sales offices across the country and branches in H.K, Seoul and North America. Through extensive economic exchanges and trading with more than 100 countries and regions in the world, Galanz Group’s total output was about RMB18 billion, and import and export amount was about USD1 billion in 2006. In recent years, 40000 employees of Galanz have been dedicated to global development of its microwave oven, air conditioner, household appliances and relevant industries. Founded in 1978, Galanz’s predecessor was a township feather product plant. In 1992, Galanz invaded into the industry of household appliances with the ambition of building a famous Chinese brand in microwave oven industry and introducing microwave oven into Chinese households. Galanz started from the scratch in past ten years and rose rapidly from top one in China to top one in the world. Galanz produced 10000 microwave ovens in the first trial in 1993 and ascended to the top seat in China by its 25.1% market share in 1995, stepped over the threshold of 6 million sets in 1999 and became the largest professional microwave producer in the world. In 2001, Galanz set a record of 12 million for global output and sales volume and allowed Chinese to benefit from the new consumerism of “high grade and quality, but not high price” in the storm of “light wave oven widespread storm”. In 2006, Galanz kept its top position in terms of sales volume and market share of microwave ovens in China for twelve years consecutively and the won the championship of export volume of microwave ovens and foreign-exchange earned for nine years consecutively. Galanz entered into air conditioner industry since 2001 while realizing steady upgrading of microwave industry. As the pioneer in deluxe stainless steel air conditioners, Galanz found its name among strongly competitive brands in the first year when Galanz set its food into the air conditioner and refrigerator industry. In 2004, Galanz invented light wave air conditioner, which became popular immediately. The export volume ranked among leading ones in the world and helped Galanz to become a major producer of air conditioners in the world. In 2005, “globally largest professional air conditioner R&D base” was established in Galanz. This super-scale (3000mu) air conditioner R&D base engages in collective development and production of light wave air conditioners and became another “global champion” after the microwave oven. Household appliance is the third pillar industry of Galanz after microwave oven and air conditioners. Since 2005, Galanz, after having prepared for many years, changed its strategy of “only exporting” to “marketing in both domestic and international markets”, built the professional teams of “R&D, technology, production and marketing” and produced and sold collectively high-grade cook, electromagnetic oven, roaster, electric thermometer and etc. In recent years, Galanz’s household appliances are expanding its share in global market by a growing rate above 100% each year and its output and sales of electric roaster, cook and electromagnetic oven have reached the global level. In 2007, top-end refrigerators and washing machines independently developed by Galanz started to explore the international market. To adapt to the development needs in the new epoch, Galanz is marching towards “a centennial enterprise and global brand”, moves from the advantage in manufacturing to that in both manufacturing and creating and from the market globalization to brand internationalization. Galanz not only manufactures products with best price performance ratio, but also becomes the leader in the household appliance fields involved. “Professional, user-friendly and high quality” are the strong foothold for global expansion of Galanz’s products and brands. As a global leader in R&D of household appliances, Galanz has been breaking the conventional rules, outperforming itself, developing products with new technologies and features, making hi-tech user friendly and enhancing the industrial upgrading. For example, Galanz developed independently the first light wave oven and light wave air conditioner in the world as the upgrades and substitutes of microwave ovens and air conditioners. Combining a lot of new and smart technologies and application of new environment-friendly materials, they provide conveniences, health and taste to modern families, lead the new trend of consumption in the world and attract domestic and international competitors to follow the suit. Brilliant achievements in the global market of household appliances have won numerous honors for Galanz. Honors awarded and recognized by relevant departments and organizations in China in recent years include “Chinese Brand”, “China Inspection-Exempted Product”, “Units Abiding by Contracts and Trustworthy”, “Star Enterprise for Export of Household Appliances”, “National Enterprise for High Quality and Benefits”, “100 Most Dynamic Enterprises in China”, “Advantageous Enterprise in Pursuit of International Brands by China Light Industry Bureau”, “China 500 Largest Enterprise Group”, Ten Brands of High Quality Household Appliance in China”, “Ten Winners of Famous Brands in China”. The phenomenon that Galanz keeps continuous and rapid growth for thirty years since its foundation has also been called as “Galanz Phenomenon” or “Galanz Miracle” by economists, scholars and media home and abroad. Persisting to the business concept of “Greatness originates from creativity” and the business tenet of “Working hard to move customers”, Galanz is speeding its step towards a global brand and a world-class enterprise.