Running a business is never easy, but building an effective web site can often make a huge

difference in increasing sales, responsiveness, and customer satisfaction.

We'll use this site to provide the background for our business and explain the goods or

services we have to offer. People don't want to spend time figuring out what a business

does, so our home page will highlight the most important features of both our business and

our web site. We'll think of the home page as a kind of portal, giving customers the

information they want at a glance, and offering lots of links to draw them in to the rest

of the site.