Fleet AP Sdn. Bhd.

Business Type Trading Company
Location Johore, Malaysia, Malaysia
Year Established 1992
Main Markets Southeast Asia
Main Products Badminton Rackets,Shuttlecocks,Shoes, Athletes Wears, Bags, Badminton Net,Badminton Accessories And Related Products., Sports Shoes,Athletic Wear,Badminton,Sports Bags
Country/Region Malaysia

Company Introduction

Kim Kim Sports Enterprise (under Managing Director's name Mr. Teo Tong Wah) was established in Malaysia in year 1992. The business was later converted into a limited company under the name FLEET AP SDN. BHD. In 2002. The company is involved in trading sports equipments such as badminton racquets, shuttlecocks, badminton shoes, apparels, bags and other sports accessories. The company directors: Mr. Teo Tong Wah and Ms. Lim Hui Hui have 13 years of experience and well verse in the trading of sports equipments since the year 1992.

In 2001, the directors made a decision to buy over the FLEET's trademark from Fleet Industrial Co. Ltd. In Taiwan. Later, our company registered "FLEET" and "ACE POWER" trademarks in Malaysia, Singapore and Brunei. Besides that, we also registered "ACE POWER" trademark in United Kingdom.

Our company's philosophy is to provide outstanding quality in our products at an affordable price and guarantee all customers to enjoy reliable and prompt delivery. We also have strong marketing team that visits regularly to customers throughout Malaysia (west and east Malaysia), Brunei and Indonesia. Besides that, our dynamic and innovative team is also constantly on the look out for the opportunities in new markets. Our strong marketing strategy also includes signing representative of Fleet's product agreements with Indra Gunawan (previous Malaysia badminton chief coach for singles, present coach for Indonesian team), Ng Kean Kok and Ismail bin Saman (previous Malaysia national players). We feel that with the signing of these representatives, it should boost up the sales in this region.

Through the years of operations, we have cooperated with government office (Majlis Belia Malaysia), organizations and media/press to organise numerous badminton tournaments. We were awarded the Largest Badminton Tournament organizer in 2003 for organizing the Kejohanan Badminton Terbuka Piala Presiden MBM and Kejohanan Badminton Terbuka Piala Belia 2005. The events were recorded in The Malaysia Book of Records.

Our company proudest achievement is endorsed by The Malaysia Book of Records for the "Biggest Shuttlecock Replica" with 7 feet 6 inches height and 5 feet 4 inches width.

For the future years, we have made strategic plans to solidify our leadership position in sports equipments industries. Our plans include: -

A) Create a convenient one stop retail shops which will be equipped with everything that relates to sports and healthcare. We would ensure our customers will have a personable
Relationship with Fleet AP Sdn. Bhd. When they shop in our retail shops.

B) Obtaining contracts, projects or team order from more government organizations to supply them with sports equipments.

C) Signing representative agreements with outstanding international badminton players.

With our aspirations and strategic plans, we can ensure Fleet's dominant position in sports. Therefore at FLEET AP, every event, every program and sponsorship is a long-term commitment. Our support of players, coaches and organizations are something we have proudly sustained year after year. It is this ongoing grass-root approach that has won Fleet AP numerous accolades from those athletes and organizations.

Contact Information

Contact Person Ms. Lim Hui Hui
Job Title Director/CEO/General Manager
Telephone 6-06-9511777
Fax Number 6-06-9533300
Address 88, Jalan Abdul Rahman
Fax 6-06-9533300
Zip/Post Code 84000