PRESS RELEASEFOR IMMEDIATE RELEASEESTRUS ALERT INTERNATIONAL, A MINNESOTA CORPORATION WHICH MARKETS BOVINE HEAT DETECTION AND HERD SYNCHRONIZATION TAGS, HAS DISCOVERED THE USE OF A NEW MANUFACTURING PROCESS THAT BENEFITS BEEF AND DAIRY PRODUCERS.FOR THE FIRST TIME EVER, DISCOVERIES 180, INC. (DBA) ESTRUS ALERT INTERNATIONAL, STATES THAT HERDSMEN WILL ONLY SEE MOUNTING ACTIVITY. THE NEW METHOD PREVENTS ESTRUSALERT® TAGS FROM ACCIDENTALLY SCRATCHING OFF AND ERRONEOUSLY DISPLAYING MOUNTING ACTIVITY. WHEN SIGNAL COLOR IS VISIBLE, THE ANIMAL HAS BEEN MOUNTED AND IS IN ESTROUS.THE IMPROVED TAGS RUB OFF, BUT WILL NOT SCRATCH OFF. HERDSMAN ARE REPORTING EXCELLENT RESULTS WHEN USING THE IMPROVED ESTRUS ALERT® HEAT DETECTORS.GREATLY REDUCING COSTS ASSOCIATED WITH HEAT DETECTION, ESTRUS ALERT® IS DISTRIBUTED AROUND THE WORLD WITH WHOLESALE PRICING AS LOW AS .18 US PER TAG.HERDSMAN ARE INCREASING PREGNANCY RATES AND MILK PRODUCTION BY ELIMINATING MISSED HEATS. LOW COST AND IMPROVED ACCURACY OF THE NEW ESTRUS ALERT® TAG IS IMPROVING THE HERDSMANS BOTTOM LINE.ESTRUS ALERT® TRULY IS LEADING THE WAY!DAVID A. STAMPE CEOESTRUS ALERT INTERNATIONAL