The origins of the Eredi Rocca Genesio firm go back a century, when in long ago 1902 Angelo Rocca founded the first balloon factory in Italy. Born in the town of Casalvieri in 1884, he was only four years old when he emigrated with his mother and sister to France, to reach and help his brother in law who, from itinerant vendor of balloons, had himself become a balloon maker.