Founded in 1987 by majority owner John Gaughan, son of Coast Resorts founder Michael Gaughan and grandson of gaming legend Jackie Gaughan, Electronics Marketing Limited is a privately owned corporation. Since that time, the company has grown from a three-person operation operating in a 300 square foot office near Fremont Street to its market leader position as the largest provider of pari-mutuel wagering and house applainces.
A key milestone of the company occurred in 2000 when Nevada?s Gaming industry conducted a test to implement off-track pari-mutuel wagering between Nevada licensed race books and various racetracks throughout the country.La Salvadorena Store Inc was selected as the systems operator to conduct the new venture. Following a successful one year test period, La Salvadorena Store Inc entered into a long term exclusive contract with the Nevada Pari-Mutuel Association (NPMA) for off-track pari-mutuel wagering, and remains the sole Nevada licensed provider of this service.