El Sheikh is an organization offering the highest quality that exceeds the expectations of its customers.Our Company manufacturing fabrics, textile, towels and clothing. El Sheikh was founded in 1964 and by continuous exploration of new horizons in the field of product development and applications we have managed to become one of the leading suppliers in our country. In the meantime, our quality is assured by ISO 9001. Our overall strategy is to maintain present market share in the local market and to realize business growth through expansion into international markets, primarily the EU.Our mission is to deliver the best quality of our products to our customers as to their requirements.We sell solutions and not just boxes. Our aim is to be best performer, first choice for the established trade in the global market, while being accountable to all our stakeholders in the field of environmental management, human resource management, and occupational and customer health and safety.In our Code of Conduct our mission and general principles in doing business are clearly described. All our employees are committed to adhere to these principles and receive regular training in this respect. This way we are able to guarantee good ethical and integer behavior of our company as a whole.Our VisionTo be a global market player and a European market leader in men &＃39;s ware by tripling its performance by 2012.Our objectives:- Our corporate objective is to have, under the leadership of our CEO, the introduction and implementation of a programme for change. The objective is access to the summit. The task force will include the management of the marketing, production, finance and logistics department. Given the crucial aspect of product and process development in accordance with market requirements, we will introduce a standardized product and process development procedure, as well as a market information system.Performance Improvement Programme as required by ISO 9001.Export objectiveOur export marketing objective is to enter to the consumer Market through our product in the global markets, and generate a first year sales of at least 75,000 dollarGrow by 50% each year thereafter. We aim at one leadCustomer in the market, with whom we intend to establish a longLasting business relationship, based on exclusivity. Our product and process development objective is to bring ourProduct assortment adapt to Customer specifications, and to be able to launch together. Our medium and long term objective for our product is to apply the experience we develop with our trade partner in target markets, to realize export sales equaling 80% of our total Turnover within 2 years.Our productWe are working in terry production items, and all these items made of 100% Egyptian cotton. We are the leading in the industry in our region and oldest in the market, we know every tiny detail about this type of production