Our mission is to operate the best retail sports recreation company in the world, regardless of how large or small the order might be. Because our retail services are based on 100% customer satisfaction, our aspirations must be consistent with the promise and the ideals of making each clients dreams become a reality. Excellent customer service and attention to detail are critical. To say that our mission exists independent of the service we sell is to demean the importance and the distinction of being a retailer. As retailer, we are determined to be the very best in our business, regardless of the size, pedigree or inclinations of our competitors. We will continue to bring our industry the latest technologies and approaches which are consistent with our evolving aspirations. Above all, we expect to be a credit to the communities we serve, a valuable resource to our customers, and a company that becomes known for honesty, reliability and superior customer service. Toward this end we will not only listen to our customers but embrace the idea that the Company is at their service.