Echocardiography. Org is an Internet publishing company and book/video retailer founded in 1998 to fulfill a need for distance-learning in the field of transesophageal echocardiography, a medical diagnostic technique.
The company was originally conceived as an MBA-project by its physician-founder.
Core features:
1. Pre-assigned list of RR Bowker-assigned International Standard Book Numbers(ISBN)
2. On-line account for assignment of ISBN numbers(user name and password)
3. On-line account for Library of Congress Preassigned Card Catalogue(PCN) applications
4. AcqWeb Directory of Publishers listing
5. "Sticky-content" web site with registered URL and "Real-name"
6. Additional e-commerce presence on major Internet retailers