Bell Sports, established in 1954 is the world's leading designer and market leader of helmets, and accessories for cycling and other active sports. Bell Sport is the inventor of protective racing helmets, bicycle helmet and is backed by a 48 years legacy of leadership in protective headgear across multiple sports categories.

Bell Sports has earned approximately 65 percent market share in bicycle helmets and accessories in the U.S (75% in Canada). It sell more then 2,000 products through more than 10,000 specialty and mass merchant retail outlets in the U.S, also its products distributes in 45 countries worldwide.