While we are starting a new job, first we ask a question ourselves; how we sets our customer brand apart from competitor brand? because there is one thing advertising experience teach us. Advertising is a communication art and the first rule of communication is to put across the message. If you have anxiety to put across the message, first you should supply the message realization, thus, the message seems each other. Some of them disappear in our busy day, only different ones are conspicuous. For the subliminal, the first can be done is that attract attention on the message. However, this is not enough on its own. The message should be right message to highlight the brand. Moreover, the message should be perceive in correct way who you want to send the message. Normally, some new questions cross our minds, If our necessary message is our brand, which is correct message? All right, we found the correct message, Who will be perceived the message? Who are our target audience? What they eat? What they drink? How they enjoy? What is their incomes? What are their educational levels, beliefs and habits? What we can do to inculcate the brand that we are working on it into target audience? Which are the right channels to contact target audience? Before starting to work, we ask all these questions ourselves. We search, think and concentrate on them. Then, we forget all these process to start the produce, so, The time of creativeness process starts.