Design Cartel Pty Ltd is a full service business providing customers with complete or individual services of: 1. Hard Goods Product Design & Development 2. Sourcing (local and offshore) 3. Manufacturing Management 4. Timely Product Delivery The company is focused on the action sports industry and generally offers its services to the following three business groups: 1. Companies and manufacturers seeking to broaden their existing product range. These firms seek additional creative input into their product lines. Or seek to create new product lines to complement their existing products. Design Cartel acts as a design consultant, creating products intended to reach and exceed sales expectations. 2. Distribution centers and retail distribution stores which desire to purchase private label products. Design Cartel provides conceptual product ideas and manages the production and timely delivery of these goods. 3. Established consumer brands which currently do not provide certain products and accessories for their customers. Design Cartel assists these clients in executing line extensions. These companies have expertise in related product lines but choose to outsource these services rather than add costly infrastructure within their companies.