The leading name in Italian cosmetics, Deborah Group cherishes the belief that beauty should be a pleasure for all women.

The Group's roots date back to the turn of the 20th century, and over the decades it has acquired extensive experience in the pharmaceutical and cosmetic sector. The brand's international popularity first blossomed in the 1930s, with Diadermine, the favourite beauty creme of the era's screen goddesses.

Relentless monitoring of fashion trends, rigorous research efforts and the adoption of the most advanced technologies: this is the secret behind the company's steady stream of innovative, superior quality cosmetic products.

Deborah has acquired a knack for sensing the modern woman's beauty needs almost before she realizes them. The Group has long known that beauty and wellbeing are inextricably intertwined, so throughout its history it has acquired a select group of brands that cover the entire cosmetic market, from make-up with the Deborah, Debby and Rouge Baiser lines, through to skin care with Bioetyc, health&care with the Health&Color and Delicolor ranges, and the fragrances.

Women everywhere turn to the experience, research and innovation of Deborah Group for their beauty needs.