COMPANY PROFILE DAILA HERBAL COMMUNITY ENTERPRISES (DHCE), is a Philippine based corporation engaged in manufacturing environment and health friendly natural herbal products such as soaps, laundry granules and personal and household care products. Its novel credo, Mother Nature Needs a Friend is being campaigned throughout the archipelago and in the global community. DHCE was conceived and established by its President and Chief Executive Officer, Ms. Aleli V. Pansacola in 1986 when she joined the Philippine Institute for Alternative Futures (PIAF) and was assigned to head the Herbal Group. Primarily, the Herbal Group was tasked with organizing herbal seminars for the grassroots level in different regions of the country. The goal was to train the grassroots in herbal technologies and to establish Herbal Gardens in every barrio where doctors are few and medicines expensive. The ultimate goal was to alleviate their economic plight. This personal venture led to the development of an essential oil project (after discovering the abundance of untapped oil producing botanicals in the region) and later to its use for soap and other herbal products. From single proprietorship in 1987, DHCE was incorporated in 1991. The corporation went into manufacturing herbal products and joined significant and prestigious international shows and fairs both here and abroad. Their banner product, Victoria Herbal Laundry Granules won several international awards and recognitions from Switzerland Morocco, Bulgaria and in Asia. The soaps lines: bath, beauty and laundry soaps are pure, natural and herbal. They are coconut based and does not use any synthetic chemicals. Victoria Herbal Laundry Granules, probably the only one of its kind today is a NATURAL ALTERNATIVE to chemical laundry detergents that are used worldwide.