DDW Enterprises, Inc. is the parent company for "The Junction," a sports/hip hop apparel store created to meet an unmet need in the New Smyrna Beach tri-city area. The store is slated to be central located on Canal Street in New Smyrna Beach, within 2 blocks of the US 1 corridor. This location translate to easy access by locals and surrounding cities. The location makes its easy to find. The primary customer for the store is the 18 - 35 market. Secondary customers are between the ages of 0 to 17. The tertiary customer is 35 and over. As TJ&＃039;s is also a sports apparel store, our primary market is 18 - 35 involved in sports activities. There is no real competition in the area for sports and hip hop apparel. Therefore, DDW is using the Blue Ocean strategy to create a loyal following in the New Smyrna area.