The management directs its attention towards designing for the high fashion ladies sector with prominence in the middle to top end of the market. The design team focus is on highly developed skills in various areas of handwork beading and applique. The company is especially interested in natural form and wherever possible the use of silk. It has flair in the creation of both traditional and contemporary fabrics. The influence of style and form can be seen in part of the collection with a strong trend continuation of classical and traditional design but recognizing the ever changing environment and therefore, connecting how young and old want to live, how people spend their leisure time and dress themselves, these new influences having importance which we recognize.