Cherish Life was founded with a passion to make a significant difference in the lives of pregnant women and new mothers in India. The vision, to Cherish every mom-to-be and mother with the best pregnancy/motherhood wear and accessories, has resulted in a unique set of products being specifically designed to serve the Indian woman. Cherish manufactures and retails all its products under the `Cherish` brand name. Created for comfort, style and affordability, each product design has been a result of close interaction with our customers and their feedback. This has ensured the success of new products introduced so far and continues to propel us in the right direction, with respect to product design and innovation. Cherish has never spent much on marketing and advertising. We believe in our customers being our advertisers, promoters and evangelists. Our product addition strategy coupled with our level of customer service offered, has resulted in 100% customer satisfaction since inception. This has also resulted in Cherish becoming one of the most favoured brands in the maternity and motherhood space.On request from customers, Cherish recently launched its range of infant wear and accessories.