I started this company simply because there is such a huge amount of pregnant women out there who are misled into buying into the fact that because you are now pregnant you should look frumpy! So NOT TRUE! Being pregnant twice and knowing what is out there for us or should I say NOT out there for us. If it&＃039;s absolutely xxxxx you need to pay a fortune for the high end designers! I wanted to create my own line that is both beautifully fashionably stunning, comfy as well as having a great price point for my pregnant customers. My Grandmother was a seamstress in Europe who had her own line of hats and when she came to the USA in the early 60&＃039;s she sewed maternity clothing for my mother who was size 0! Back in those days there was no such things as maternity xxxxx&＃039;ve certainly come a long way!