The Unique, concentrated extract of minerals and trace Elements in the Dead Sea waters, which is Extracted using a Natural Evaporation Process, is the most necessary key for producing our fine ?Bloom Dead Sea? beauty products.
Beneficial effects of the Dead Sea?s raw materials on the skin and the face and their unique healing and beautifying powers have been recognized since ancient times. Cleopatra, considered the most beautiful woman in the world, went to great expense to obtain exclusive rights over the area. At her command, pharmaceutical and cosmetic factories were built.