My company began this year 2012. It started when I fell pregnant unexpectantly. I am a professional business woman and when I was looking for a stylish nappy / diaper bag I had so much trouble finding one. Eventually I did find one, however; I paid just over $400 for it. I had the bag for almost 3 months when it started to fall apart. I thought this is something that all women need but at a more reasonable cost. I started researching A LOT and also drawing and designing bags, purses, clutches. After speaking with people who have started similar companies and growing my own contacts my business was launched.