Ayushman Herbals is a company that has created a brand concept consisting of both Beauty care and Health care utilizing multiple channels of distribution.To establish Ayushman Herbals as an important brand that represents quality in beauty (skin, hair, body) care and health care. Within the beauty care line we will offer a wide array of products including face cream, hair oil, cool oil, shampoo ,cleansing creams, facial scrubs and soap and body lotions. Within the health care line we will first offer Slimo for Weight loss, Memorex for Memory improvement, and Orthoexcel for joints pain relief and Aloe Fresh for Hand Wash etc. Health, Skin, Hair and body care products will be developed and produced at our facilities in Hyderabad,India.
We will accomplish this using high quality manufacturing and research, a creative marketing program, and a comprehensive distribution network using both brick and mortar retail outlets, internet presence, and a consumer catalogue. By utilizing this multi-channel approach we will be able to reach the niche market for quality personal care products rapidly and efficiently. It will allow us to develop Ayushman Herbals as the brand for quality health, skin, hair and body care products within our target market. Our pricing strategy is to position our products with a shelf price that is in the mid to lower quadrant of high-quality products and brands. We have accomplished this by making careful market comparisons and adjusting our packaging size.We believe our ability to create future product opportunities and growth will only be limited by our imagination and our ability to attract talented people who understand the concept of branding