Web positioning in search engines is to get a website placed in the top 20 search results on major search engines and Internet portals when an Internet user enters the keywords or terms chosen at the beginning of the strategy in conjunction with the client.Tactics and techniques of SEO. This is an ongoing process - optimizing each page of the website, creating content with SEO features of interest to both user and looking for links, whose results are long term. The tactics and positioning techniques are not static, but vary according to the evolution of the Internet and guidelines that make the major search engines every time you update their respective algorithms. Main benefits of a positioning strategy (SEO) - Scaling notorious place in the SERPs (Search Engine Results abbreviation Page in Spanish Pages Search Results) - Increase in quantity and quality traffic to your website. - Increased visibility of products and / or services your business online. - Differentiate and anticipate the power to nullify the effect of marketing actions. - Be a leader in its niche on the Internet. - Increase in quantity and quality traffic to your website. - Reaching out to international markets without having to install branches or appoint sales agents in each country, much less to spend on advertising in local media there. - Promote your business offers, discount plans, etc. to a greater number of potential customers. - Strengthen the brand image of your company. - Closer ties to retain current customers.SMO (Social Media Optimization) Social Media Optimization (SMO) is a marketing term that refers to the strategy and set of actions carried out in social networks and online communities with commercial or advertising purposes. The term was coined by Rohit Bhargava and because of the overwhelming mass acceptance and popularity of these social sites now have, SMO has definitely established itself as a new public relations strategy that companies can not set aside the time to achieve or maintain an leadership position in its target market.SMO Tools for action- Blogs- Microblogging (Twitter, Jaiku ...)content sharing sites (Flickr, YouTube ...)- Social Bookmarks (Delicious, Mister Wong ...)- Podcasts- Wikis- Widgets