Olive Orchards and ULTRA PREMIUM Extra Virgin Olive OilsWhat makes our Extra Virgin Olive Oil EVOO ULTRA PREMIUMOlive Oil has been our family tradition since more than a century. In order to produce a nectar juice fruit made from the best olives, we have concentrated on a few important parameters. At ATLAS OLIVE OILS, we are convinced that the respect for these parameters by the oil producer is key in obtaining the ultra premium qualityEnvironmentOur olive groves are clean, free of disease and isolated from any form of industrial activity likely to pollute the surrounding atmosphere. ATLAS OLIVE OILS is at the foothill of the ATLAS Mountains where succulent fresh fruits and vegetables are exported to all around the world. The water used to irrigate our orchards comes from the Atlas snow melt. It is pure and has been accumulated in huge aquifers since millenaries and trapped inside a calcareous reef. Soil preparationPreparing the soil is the most important step before planting olive trees. Like our grand grand father, we kept removing stones out of the soil to allow the olive roots to develop freely. We have removed more than 600 000 cubic meters of stones in total. Our love for hard work made us build by hand one wall, stone by stone, having a length of 6 Kilometers, 1 and half meter height and 1 meter width. Thanks to this work of ants, hundreds of jobs were created in poor regions that needed it. Grove ManagementTrees management is critical to fruit quality. Thanks to the latest research and development achieved in Spain by our Partners who closely collaborate with the University of Cordoba, trees are constantly monitored to ensure optimum health. Detailed fertilizing, irrigation and pruning programs were implemented to ensure the trees produce only the finest fruit. Our trees are shaped to allow for overhead harvesting. This ensures that the fruit can be picked at the optimum time and not left to degrade while waiting for slower traditional central shaking harvesters. Once harvested the fruit is immediately taken to the mill and turned into oil in less than 20 minutes time. Processing and StorageUltra premium EVOO is primarily a food product and must be treated with all requisite hygiene and care. This can only be achieved by processing olives in a food grade facility and storing oil away from heat, light and oxygen. To that end, we place our oil in a dark bottle with no air / oxygen between the neck and the cork in order to reduce oxidization. We keep precise records at each stage of the production process so that for each bottle, we know its perfect history and traceability with parcel number where the olives have been harvested, nature of soil being calcareous, terra franca, argil, stony soil, amount of water given, manual operations brought to the trees during the campaign, temperature at the mixer and decanter, etc. BlendingWe do not use chemical analysis to make our blends. Instead, and much more naturally, we rely on sensory analysis, fruitiness and aromas detected by the noise, amount of bitterness at the palate, degree and kind of pepper felt when swallowing our premium olive oil. We are advised by the fine food actors, including chefs, industry experts, oil connoisseurs and food identities from across the Mediterranean Sea to blend our varietal oils. Only Extra Virgin and never in combination with refined olive oilAt ATLAS OLIVE OILS Company, we confirm you and engage ourselves to only produce extra virgin grade and NEVER a combination of EVOO with virgin oil or refined oil. We often refuse to produce for outside parties bringing to our crushing mill olives of low quality. We are highly concerned about achieving the highest quality standards, we prefer to produce smaller quantities of high end prestigious olive oils rather than big quantities of medium oils.