Eisha rice is a product of Asghar Agro Services (Rice Mills) the Company M/s Asghar Agro Services incorporated on 3rd Dec, 2004. It has two partners, 1. Asghar Ali Bajwa, Msc. Agriculture ( Managing Director ) 2. Aftab Asghar, MBA ( General Manager ) The MD is retired General Manager (D) PASSCO, who has served PASSCO for about 25 years in various executive categories. Being an experienced person in rice business, installed a rice mill in 2009 at Sheikhupura. The Plant manager Mr. Syed Muhammad Qaiser Jamal is also BSc, agriculture engineering. Both are well versed in quality production of rice. The plant is situated in the Delta of river Ravi and Chanab consisting of district Sheikhupura, Sailkot, Gujranwala and Lahore. The soil of these districts is clayey which gives fine aroma to the produce. Asghar Agro Services is young one in the field of rice mills and exports. Quality of Basmati Rice depends upon the soil where the paddy is grown. The aroma of rice is a gift of nature blessed to the certain soil. This soil is only in the district of Sheikhupura, Sailkot, Gujranwala and Lahore. The aroma and floppiness of rice is natural due the soil and climate and no machinery in the universe can improve it. Machinery is only helpful in cleaning and grading the rice. Asghar Agro Services is presently engaged in the production of pure Basmati Rice varieties from natural Basmati paddy, directly purchased from the growers, grown under its own supervision. The quality of rice is ensured with the provision of pure seed, technical know how and the same is procured directly from grower. The paddy is dried in the natural sun heat due to which the quality of Basmati is superior as compare to artificial drying. We have a sufficient covered accommodation for proper storage of paddy and rice. The plant is highly sophisticated & most modern in the heart of Basmati paddy growing areas of Punjab. The trade name is Eisha Rice (Super Kernal, Kayanat, Rice flour). A state of th