Dedicated to listening to customer needs, providing customers with trust and attention to innovative technologies and services. To benefit from its unique direct business model, DELL sells more products globally than any computer maker and ranks twenty-fifth among the fortune 500. DELL has been able to consolidate its market leadership because it has consistently adhered to the direct sales of standards based computing products and services, and to provide the best customer experience. Over the past four quarters, the company&＃39;s turnover has reached $57 billion 400 million. DELL currently has about 75100 employees worldwide. DELL was founded in 1984 by Michael DELL. He is the longest serving CEO in the computer industry. His idea is simple: to make computers directly to customers and deliver them directly to customers, so that DELL can understand customer requirements most effectively and clearly, and then respond quickly. This direct business model eliminates middlemen, which reduces unnecessary costs and time, and gives DELL a better understanding of the needs of its customers. This direct model allows DELL to customize and provide a powerful system with rich configuration for each consumer at a competitive price. With an average of four days of inventory updates, DELL is able to bring the latest technology to consumers, and far more quickly than companies that operate slowly and adopt distribution patterns. In the more than 20 years since the DELL effect, DELL has revolutionized the industry, enabling customers around the world,.