Andrew Lauren collections are positioned in the contemporary end of casual basics. Customer appeal is high: driven by unique fabric blends, a luxurious design style and quality yet supremely wearable placing much of it’s emphasis on form and function. In the more competitive sectors, Andrew Lauren has struck an elusive balance of blending a fashion edge with a casual style that has been applauded by insiders and exactly what young, modern women are looking for. Founder and lead designer Jennifer Mazur was born in Los Angeles. Her belief has long been that a collection needs to evoke a vision to create a lifestyle that foes beyond the core contemporary nature of the immediate environment.