Executive summary

Affinity wheels ltd is a new company that imports and distributes quality alloy road wheels and performance tyres for motor vehicles. It will also be importing and distributing vehicle accessories such as sports seats, racing style harnesses and exhaust tail pipes.

The two directors are paul crawford and peter hargrave, both who have many years experience in the field of alloy wheels and performance tyres.

Paul crawford spent the previous15 years with one company. He started in stock control and warehousing, then became a member of the UK sales team selling wheels and tyres, after which he moved up to the alloy wheel export department becoming export manager before promotion to general manager of the wheel department. Paul finally resigned his position in november 2003. Throughout these 15 years paul has gained knowledge and understanding of both the domestic and overseas market and has a long list of contacts both for supply and distribution.

Peter hargrave has over 10 years experience with alloy wheels and performance tyres and has held managerial positions in both sales and marketing for UK and Europe. His latest achievement was to successfully establish a new brand of alloy wheel to the UK and European market. Peter has organised and overseen many promotional activities and is well known to customers both at home and overseas.