Google AdWords offers you: Targeted reachNow you can advertise to people searching on Google. Even if you already appear in Google&＃39;s search results, AdWords can help you target new audiences on Google and our advertising network. Greater controlYou can edit your ads and adjust your budget until you get the results you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations. Measurable valueThere&＃39;s no minimum spending requirement or time commitment. And with the cost-per-click option, you&＃39;re only charged if people click your ads. This means every dollar of your budget goes toward bringing new prospects to you.