ADITYA BIRLA RETAIL LIMITED
The retail business of the Aditya Birla Group started with a simple mission,? to change the way Indians shop?, and to achieve this goal, the team started with the understanding of the consumer- her needs, her expectations and her areas of dissatisfaction.

This led to realising that there is a growing need amongst the Indian consumers about the inconvenience, inconsistency, and the lack of variety that she experiences in her everyday shopping ritual. Basis this insight the retail promise of the Aditya Birla Group is aptly called &＃8211; more.
The retail offering is currently planned with the following two formats: Supermarket & Hypermarket.

The first supermarket opened on May 31, 2007 to a phenomenal response from consumers in the neighbourhood. With glowing feedback from consumers, the stores currently boast of a loyal customer base who finds the environment friendly, the products fresh, and the pricing competitive.

Supermarkets: more. for you &＃8211; your convenient neighbourhood supermarket. The supermarkets with an average size of 4000 sq.ft. promises a world class shopping experience to consumers in their very own neighbourhood, catering to the daily, weekly, & monthly shopping needs of the consumers. The product offerings include a wide range across fresh fruits & vegetables, groceries, personal care, home care, general merchandise & a basic range of apparels.

Currently, there are over 400 more. for you supermarkets across the country.

Hypermarkets: The hypermarkets are spread over an average area of 75,000+ sq.ft. with over 80,000 SKU?s. The destination hypermarkets will cater to the weekly, monthly & event based shopping needs. Besides a large range of offerings across fruits & vegetables, groceries, FMCG products, the hypermarkets will also have a strong emphasis on general merchandise, apparels & Consumer Durable & Information Technology.