Drawing on many years of experience in the outdoor leisure products industry, Action Leisure Gear Limited was established in 2008 with the mission of supplying high quality products at affordable prices. Products are primarily sourced in China and Taiwan and imported directly into the UK. The company has a distribution facility in Somerset, England with 5-10 employees. The company works closely with its suppliers to develop products and brands. Starting with a range of bicycle bags, there are plans to expand the product range to include more cycling accessories, as well as products for other outdoor activities including hiking and skiing. Action Leisure Gear sells directly to dealers in the wholesale and retail industries, and to end-users via its online store.