Abc Furniture company Haier is the world's fourth largest white
goods manufacturer and is the official home
appliances sponsor of the Beijing 2008 Olympic
Games.As of 2007, the Haier Group has established
a total of 64 trading companies (19 located  
overseas), 29 manufacturing plants (24 overseas), 8
design centers (5 overseas) and 16 industrial parks
(4 overseas). Consistent with Haier's position as a
global brand, the company employs over 50,000
people around the world. In addition, Haier boasts a
58,800-strong sales network which last year
accounted for a global turnover of 118 billion RMB
(16.2 billion USD). Guided by the branding strategy
of CEO Zhang Ruimin, Haier has advanced through
the 'brand building,' 'diversification,' and
'internationalization' stages, and since 2005 has
embarked on the fourth stage: "Global Branding."
Haier has enjoyed a growing international reputation
over the past 24 years. 19 of the companies
products, including refrigerators, air conditioners,  
washing machines, televisions, water heaters,
personal computers, mobile phones, and kitchen
appliances have been rated as "Top Brands" in
China, and China's General Administration of
Quality Supervision, Inspection and Quarantine has
named Haier refrigerators and washing machines as
among China's "Top Global Brands." In 2006, for the
fourth consecutive year, Haier was ranked first in
terms of overall leadership among mainland
Chinese companies in the Wall Street Journal Asia's
annual survey of Asia's 200 Most Admired
Companies. In March 2008, the Financial Times
once again added Haier to its list of Top 10 Chinese
Global Brand Names with survey respondents
ranking Haier number one in terms of product
quality, trust, innovation, management, and
branding. In May 2008, Haier ranked 13th on
Forbes' Reputation Institute Global 200 list.As of
June 2008, the company has been awarded 8333
patents, with 1996 for Haier d