Basic idea is a dynamic and versatile, full-service, marketing, and advertising network operating in saudi arabia. The company is staffed entirely by professionals who between them have many years of marketing, advertising, film & video production & public relations experience, and is recognized as one of the most effective and professional independent networks in the kingdom.

Basic idea is licensed for broadcast tv & cinema production, radio production, advertising and marketing consultancy services.

Basic idea provides professional services to production companies, advertising agencies and corporate clients in the field of advertising design and placement, marketing services, tv & radio production and placement.