We are a small start up company focusing exclusively on innovative, easy to use, differentiated, primarily online, high quality and well engineered electronics products. Our primary consumer target group is 25-35 of 65% male and 35% female who are tech savy and search for exciting new well crafted products. Secondary focus is business executives 35 and older feature portable communication products, tough, long battery life and reliable to stay connected at office and home. We are in the process of researching, selecting these products from a few suppliers.

Our goal is not to carry many products, we believe less is more, this allows to bring our marketing attention to few high profile products. Technology is forever changing and life cycles are very short, therefore we need to make certain we offer the latest and greatest to stay fresh and change the rules of the retail environment. We don't want to be "me too", we need to be ahead and different.  This will provide with unique, well thought after products creating demand.

We are customer centric and therefore have conducted several consumer research projects to better understand what this target audience wants. They are trend setters and they want the latest and greatest. They buy brand names and buy products that make them feel good about themselves.

Therefore our selection requires us to test, inspect, use as a customer would, before we decide to offer to public, because viral and word of mouth will be extremely important to our business. We pride ourselves of integrity, honesty and transparency in business dealings. It is our reputation. Because we are small start up, please note we expect to place very small orders to minimize risk and to assess consumer demand on products selection. Ultimately our goal is to be in business long term profitability.