The Tick Key is the only tick removal device on the planet that uses natural forward leverage to remove the entire tick, head and all, quickly and safely without touching or squishing even the toughest engorged ticks. The Tick key is 99.9% effective on all sizes and types of ticks. The Tick Key is made of anodized aluminum, and comes in assorted colors. We also offer laser etching to personalize each order! We are endorsed by the American Veterinary Association, and have been featured on television shows like Good Morning America. In 2009, we placed in the top 10 new pet products of the year on Good Morning America.