The launch of was formed based on a need to revolutionise the gap in the market serving the dental industry with patented clinically proven cosmetic dental products. Our dedicated team of Dentists, Scientists and Leading Experts in Tooth Whitening and Dental Health produce dental and oral care products for consumer and professional application. With over 20 years experience working with the world's largest oral care companies we are able to relate and address the needs of professional and consumers by implementing a drive force based on science when developing and increasing our innovative product range.